"Two years ago today, I had a dream about building something that would connect, inspire and empower people around the world.
That dream had a name: SIMPLY BELIEVE.
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It was so clear that I woke up in the middle of the night, 3:37AM to be precise, and wrote those 2 words on a white piece of paper, just like in my dream.
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I was excited, ecstatic and my mind was working at the speed of light, trying to figure out how I could solve the world's problems in one night. Little did I know that it was going to take a few more long days and nights and months after that to put a solid plan together.
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The support I received from my family was priceless. I actually thought they would think I was crazy but they were as crazy as I was about this dream. They believed in me. And together we believed that we can break the cycle of negativity when we simply believe in the good inside and around us.
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The medium we've chosen to carry out this dream is through fashion.
We believe that clothing is the physical manifestation of our identity, which in turn is shaped by the stories we live and defined by who we are. It has the power to connect and tell others what we are all about before we even say a word. Building upon this, we design a line of products that invoke a trendy lifestyle that connects, inspires and empowers you to unleash your greatness within.
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I truly believe that when we simply believe in ourselves, we can aspire to be greater than what we've ever thought possible. As Harriet Tubman once said: "Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world." How powerful!
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Our purpose for existence is wrapped up in the dreams we have, so we have a responsibility to cultivate them. Let’s face it, without them life would be boring. When we follow our dreams, it helps us learn to trust, take risks, and be willing to step out of our comfort zone without fear of failure.
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When we live out our dreams, not only are we happy, but we also become an inspiration to those watching and listening to our message. So keep on believing!" Aida Pickering (Founder/CEO)